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Vital Essentials Names V.P. of Sales and Marketing



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Vital Essentials has appointed Kevin Malnor as its vice president of sales and marketing.

Malnor brings more than 30 years of consumer-packaged goods experience with him to the Green Bay, Wis.-based pet food manufacturer.

“Vital Essentials has already created an awesome team and brand … my goal is to add value for our pet parents as well as our retail and distributor partners, wherever and whenever possible,” said Malnor.

Malnor has served in sales and marketing roles with Dial Corporation, Georgia Pacific, Birdseye Foods, Northland Cranberries and, most recently, Nature’s Way, a manufacturer of natural medicines and supplements for people, where he spent 11 years.

Vital Essentials manufactures raw frozen and freeze-dried pet food, snacks and treats—all sourced, made and packaged in the U.S.

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