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Vital Essentials Promotes Joey Weichmann to National Sales Manager


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Vital Essentials, a raw freeze-dried and frozen pet food brand, has promoted Joey Weichmann to national sales manager. In this role, he will manage the sales and distribution of Vital Essentials and Vital Cat brands for the United States and Canada.

“Joey has been with us for four years and he’s played a key role in our company’s ongoing success,” said Melissa Olson, vice president of sales and marketing for Vital Essentials, a brand of Green Bay, Wis.-based Carnivore Meat Co. “We are thrilled to promote him to our national sales manager position to continue to develop and increase the distribution of our products throughout North America.”

Weichmann previously held the positions of region manager and key account manager for the company.

“This has been the most personally and professionally rewarding company that I have ever worked for,” Weichmann said. “This company has challenged me to grow in ways I had never anticipated, all while having a blast and making an impact in the lives of pet parents and their pets across North America.”

 

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