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Vital Essentials Welcomes Southwest Regional Manager to Sales Team


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Vital Essentials added Joey Weichmann to its sales team as southwest regional manager. Since his appointment, Weichmann has been growing the company's network of retailers and award-winning VE RAW BAR displays in retail outlets.

“When thinking about the potential for growth in the raw pet food category, Vital Essentials leads the way globally,” Weichmann said. “No other raw pet food company offers the depth of product line or variety of proteins for dogs and cats along with innovative creation of new food options.

“It’s really all about developing strong relationships with retailers who are committed to the health and nutritional welfare of pets and their many pet families,” added Weichmann. “I love sharing the benefits of our ALPHA Prey-Model diet in which pet parents ultimately experience the transformation in their pets from simply surviving to thriving.”

Prior to joining Vital Essentials, Weichmann led sales efforts for a regional firm based in Wisconsin. He also has experience in retail management with national department and grocery stores. Weichmann and his dog, Finn, recently relocated to California. “Joey’s ability to understand the retail environment and develop relationships with store owners and management along with distributors will be a huge asset in the expansion of our southwest market presence,” said Kevin Malnor, Vital Essentials vice president of sales and marketing.

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