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Vital Essentials to Launch Instagram Contest for SuperZoo Attendees



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Vital Essentials will launch its “Better Wetter or Nicer Naked” campaign at SuperZoo, June 26-28 in Las Vegas with an Instagram contest.

SuperZoo attendees can by the Vital Essentials booth (1471) to get a free T-shirt featuring Mr. Nibs or Ms. Patty and take a photo with them. Attendees who post their photo to Instagram using the hashtag #SZ18VE will be entered to win an $800 value prize package from Vital Essentials. Winners will receive two cases each of their choice of freeze-dried Vital Essentials or Vital Cat Mini Patties and Mini Nibs along with a $100 gift card plus other goodies.

One winner will be picked each day of the show, which will be held June 26-28. Winners will be announced daily at 2 p.m. (PST) on Vital Essentials Instagram page @VitalEssentialsRaw.   

“Our ‘Better Wetter or Nicer Naked’ campaign is designed to be a fun, interactive way to help pet parents and retailers understand the differences between our freeze-dried mini nibs and freeze-dried mini patties,” said Melissa Olson, marketing director of the Green bay, Wis.-based company. “This is just the first of many engaging activities you’ll be seeing with Mr. Nibs and Ms. Patty. Be sure to tune into our social media channels and website to learn more about their adventures.” 

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