WPA Honors Planet Dog and Others for their Good Works
Westbrook, Maine-based manufacturer Planet Dog snagged the first-place prize of the World Pet Association’s (WPA) Good Works program’s second-annual #WPAGoodWorks social media contest, this week at the SuperZoo trade show held at the Mandalay Bay Convention Center in Las Vegas.
The contest, which is designed to promote community involvement among pet professionals, encouraged contestants to post their good works photos or videos on social media—Twitter, Facebook and Instagram—using #WPAGoodWorks and tagging SuperZoo for a chance to win. Winners received prize money which is donated to a charity of their choice.
Planet Dog received a check for $1,000, which the company is donating to the Human Animal Bond Research Institute (HABRI). The second-place prize of $500 was awarded to Arlington, Texas-based Petmate, which also donated its winnings to HABRI. K. Sutherland PR, a public relations agency, came in third and donated the $250 to the Pet Industry Joint Advisory Council (PIJAC).
Since its inception more than 10 years ago, WPA’s Good Works program has donated more than $3 million to organizations and nonprofits that are working for the good of pets and the industry as a whole. The donated monies come from the proceeds from WPA’s events, including SuperZoo, Atlanta Pet Fair & Conference, Aquatic Experience and America’s Family Pet Expo.
“Trade show proceed donations and WPA Good Works initiatives like the #WPAGoodWorks contest encourage the pet industry to come together and support one another,” said Doug Poindexter, WPA president. “Whether that means getting involved with their local communities or on a larger scale by attending a WPA trade show, these good works benefit the giver and the receiver, making the industry better, together.”