WPA Partners with Pointy to Help Drive Pet Store Sales
Brick-and-mortar pet stores are experiencing a retail revival as they embrace new in-store technology, according to company officials at Pointy, a retail tech company that helps independent pet stores highlight niche products to customers searching online. This is particularly evident as more consumers seek raw and fresh pet food, products that may be hard to buy online, officials added.
To continue this uptick, the World Pet Association (WPA) has partnered with Pointy.
“We’re delighted to be partnering with the WPA to introduce the Pointy service to more pet store owners,” said Mark Cummins, co-founder of Pointy. “Month on month we’re noticing an increase in the volume of searches for the more unique pet products such as raw and fresh foods that are difficult to buy online. Based on this trend, we think it’s crucial for independent pet stores selling these niche products to showcase them online for local customers to find. The Pointy service makes it really easy for retailers to do this.”
Pointy is already working with 10 percent of all U.S. pet stores, according to officials. The company’s device plugs into a retailer’s point of sale (POS) and automatically displays their in-store products online. When someone locally is searching online for something the store sells, Pointy helps them find the local store, where they can buy in person, according to officials.
Jacinthe Moreau, WPA president, said that the association is always on the lookout for new and innovative technology that helps their members to set themselves apart from the competition.
“Our mission at World Pet Association is to support our pet retail members,” Moreau said. “We work to do this through knowledge and innovation. As WPA evaluated different platforms to help our retailers be successful online, we found Pointy to be a perfect solution because of the unique and valuable services they provide. We look forward to introducing Pointy to our membership of pet retailers.”
B.C. Henschen, a past director with WPA and columnist for Pet Product News, shares his journey with Pointy here.