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WPA Says SuperZoo 2016 Is Its Largest Event to Date


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The show's over, and the numbers are in: the World Pet Association (WPA), producer of the SuperZoo pet retail trade exposition and conference, reported its biggest event yet. According to the WPA, this year's SuperZoo saw a more than 4 percent increase in attendees and 8 percent increase in companies attending over 2015, as well as nearly 1,200 exhibitors participating, making it the largest pet retail show in North America in terms of buyer and exhibitor participation.

The redesigned exhibit hall—with an additional 85,000 square feet of exhibit space—saw more than 820 new products make their debut as part of the popular New Product Showcase. SuperZoo attendees voted on the best new products in the showcase.

More than 90 education sessions covered such topics as staff training, human resources, leadership, social media, customer service and marketing, among others.

Grooming and service industry education sessions were geared toward how to build your business by adding rapid growth areas including day care, boarding and dog training. Animal wellness sessions focused on small animal care in stores and best practices geared toward birds, reptiles and fish.

“The quality and depth of SuperZoo’s speakers, education sessions, attendees and exhibitors was incredible,” said Doug Poindexter, president of WPA. “SuperZoo is continually evolving and growing to meet the needs of pet retailers as well as the trends in the industry and this year demonstrated WPA’s sustained commitment to contributing to the pet industry’s continued success.”

SuperZoo also crowned winners in 18 grooming categories, with Ide Kyoko winning the Rescue Rodeo, Victor Rosado winning Best In Show and Catherine Opson winning Best All Around Pet Stylist. There were 145 registered contestants, 226 dogs groomed over the three days of competition, with 15 countries represented and judges from five nations.

In addition, WPA announced the winner of its inaugural Show Us Your Good Works social media photo contest. The winner was HuggleHounds’ Huggles for Heroes program, which supports Warrior Canine Connection by donating a percentage of sales from selected products. HuggleHounds will have $1,000 donated in its name by WPA to the National Animal Interest Alliance.

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