WPA and Pet Sustainability Coalition Team Up to Connect Responsible Brands and Retailers
The Pet Sustainability Coalition (PSC) and the World Pet Association (WPA) have partnered in an effort to elevate the pet industry’s focus on sustainable business practices and help retailers better identify manufacturers and brands that meet new consumer demands around responsibly made products.
As the natural sector of the pet industry continues to grow, companies are adopting a variety of terms to help differentiate themselves from the competition. Manufacturers often use general terms such as “eco-friendly,” “natural,” “sustainable” and “green” to describe their products but these descriptors lack clarity and specificity, making it difficult for retailers to discern which products will have the greatest positive impact on their businesses, according to the organizations.
To address this issue, WPA is adopting a PSC program, One Paw One Planet, which has gained traction in the past three years. Leveraging a globally recognized third-party assessment, companies that are actively measuring their environmental and social performance as well as adopting responsible business practices will now be easy to find at SuperZoo starting this year.
Since 2016, PSC has been equipping brands with large One Paw One Planet booth decals as a way for brands to identify themselves as impact-driven companies and as an instant conversation starter in participating booths. In the first two years of the program, it realized more than 200 percent growth, signaling to WPA that the program has proven value from brands that are engaging in responsible business practices and for retailers looking to appeal to eco-conscious consumers, said officials for PSC.