Wagz Acquires Smart GPS Collar LINK AKC
Wagz Inc. has acquired Smart Pet LLC’s (SPT) Link AKC smart collar.
Wagz has been aggressively developing and launching pet tech products, while investing in acquisitions that fit its family of connected pet home products, according to officials for the Portsmouth, N.H.-based company. The acquisition bolsters the brand with the addition of the hugely popular Link AKC collar that’s offered in a variety of sizes, officials added. Beyond the product, as part of the acquisition, Wagz will also gain six new employees and appoint Heberto (Herbie) Calves as chief growth officer of Wagz.
“Wagz has amazing momentum and we just took another big step forward in our efforts to deliver a fully connected pet lifestyle,” said Terry Anderton, CEO of Wagz, Inc. “The technical experience and brand growth at Link AKC is a powerful addition to the Wagz family. We look forward to integrating Link AKC into the Wagz ecosystem as we fulfill our vision of making it easier for pet parents to better understand their best friends and provide the best life for them.”
SPT officially launched the Link AKC smart collar and app in May 2017. Link AKC is available online at Amazon, Chewy, Best Buy, Crutchfield, Bed Bath & Beyond and LinkAKC.com. It can be found in-store at b8ta showrooms across the country and was a feature at Nordstrom’s Year of the Dog pop-up retail event.
“SPT is committed to the health and well-being of every dog,” said Dennis Sprung, president and CEO of SPT. “The acquisition by Wagz will help improve the bond between dogs and owners through enhancements in pet technology.”
This is the second acquisition of the summer for a Wagz brand, which acquired pet treat dispenser pioneer Petzila in June.