Wahl Renews Sponsorship of Animal Behavior College Grooming Instruction Program
“Wahl is honored to be a continued partner with ABC’s Grooming Instruction Program,” said Helen Cox, Wahl’s marketing manager. “ABC is focused on quality education and improving the lives and safety of professional groomers and the pets they care for. The GIP offers an essential service of education, as well as promoting the wellness of professionals and animal care.”
The gold-level sponsorship enables Wahl to reach out to and interact with GIP students, graduates and alumni in a number of ways, such as product information flyers and articles, product samples and social media contests, to name a few, according to the company.
“We appreciate Wahl’s commitment and continuous support for professional pet groomer education,” said Steven Appelbaum, president and CEO of Santa Clarita, Calif.-based ABC. “They are a global grooming products leader and offer some of the most sought-after and innovative supplies and tools available in the industry.”
Wahl products are popular among groomers worldwide. For almost 100 years, the Sterling, Ill.-based company has manufactured personal care and professional grooming supplies, including clippers, trimmers, combo kits, brushes and shampoos. Wahl products are currently sold in 165 countries, with six global manufacturing facilities.
The American Pet Products Association estimates that by the end of 2016, pet owners will have spent more than $5.41 billion on pet services, which includes grooming and boarding. To date, ABC has certified and graduated 2,213 professional groomers through its pet grooming program.