Report: Walmart and Mass Merchandisers Favored for Omnichannel Cat Litter Purchases
Dariusz Sankowski from Pixabay
When it comes to selling cat litter, an omnichannel approach is best, according to a new report by Packaged Facts, a market research firm in Rockville, Md.
“With online shopping drawing an increasingly large share of shoppers, litter marketers have seen the benefits of making their products available in a range of channels and facilitating consumer purchases however they can,” officials said.
Among cat owners who purchase litter, Walmart tops the list as a cat litter destination, with 37 percent having purchased litter there in the past 12 months, according to the report, Pet Litter, Clean-Up and Odor Control: U.S. Market Trends and Opportunities, 2nd Edition. Walmart is also the most popular outlet for cat food purchases, at a significantly higher rate (47 percent of cat owners), the report further revealed.
Supercenters and mass merchandisers, such as Target and Kmart, are another channel preferred for litter purchases, with a quarter of cat owners buying their litter there, compared to a third purchasing cat food, according to the report. Cat owners are also likely to purchase litter at the supermarket/grocery store, which is the second-most preferred channel for cat food purchases, the report also found.
Other outlets with a significant percentage of cat litter purchasers include PetSmart, Petco, other pet superstores, wholesale clubs and online, all of which attract a notable percentage of cat food purchasers, according to officials.
The report also revealed a general trend towards cat litter purchases being more spread out along the retail spectrum than food purchases.
“This is possibly due to cats being more finicky about food choices and certain retailers being more likely to stock the desired foods,” officials said. “Additionally, litter may be more likely to be picked up during other shopping trips, in retailers where pet foods may not be in high supply, such as convenience stores and hardware stores.”