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We For Dogs Selects Sutherland Agency for Public Relations


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Kerry Sutherland, principal of K. Sutherland PR, announced the agency has been selected to manage and execute media and public relations strategies for We For Dogs.

We For Dogs is a new company offering innovative products that prioritize the human-dog bond, according to Sutherland. Jennifer Arnold, New York Times best-selling author and creator of the Bond-Based Approach is leading the new venture.

The company will launch with its preliminary product, the We Leash, which eliminates the pulling and dragging of a typical leash and collar, all while connecting the dog and owner unlike ever before, according to Sutherland.

“Innovating products that strengthen the human-animal bond has been a goal of pet product companies for many years,” said Sutherland. “However, I haven’t seen a product quite like the We Leash that is so simple, yet makes such an obvious, positive impact on the dog and owner alike. I’m looking forward to helping We For Dogs bring their new products to market.”

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