WellPet Hires Chief Marketing Officer
WellPet LLC has hired Clark Reinhard as its chief marketing officer. As such, Reinhard will be responsible for accelerating global growth across the WellPet family of brands with a focus on fueling new and emerging categories, like dental health and raw-infused nutrition, according to company officials.
“It’s no secret that the pet care industry is booming, and at WellPet, we feel that the people behind our brands and their passion for pets have played a pivotal role in that,” said Camelle Kent, CEO of WellPet in Tewksbury, Mass. “We’ve strategically invested in brands that are shaping the pet nutrition category and are putting team members in place uniquely experienced to help them flourish. There’s no doubt in my mind Clark will do just that for all of our brands at WellPet, and he’ll be an extraordinary leader for our marketing team to learn from.”
Reinhard comes from Ocean Spray Cranberries in Middleborough-Lakeville, Mass., where he served as vice president. Prior, Reinhard spent nearly two decades at Cincinnati-based Procter & Gamble working as a marketing director.
“I’ve had the pleasure of working on brands across the human health and nutrition categories for decades, and now I have an opportunity to blend the best of both worlds by applying that experience to the natural pet nutrition and treat categories,” Reinhard said. “WellPet’s brands are already established leaders in the natural pet space, and I look forward to helping new pet parents across the world to better get to know our brands, one recipe at a time.”