Why You Should Spring Clean Your Store
Reorganizing, tidying and cleaning your business space is more than just a beautifying project—it can make a difference to your bottom line.
At last! Spring is in the air. However, before you go out to enjoy the sunshine, there is one important piece of business you must tackle—spring cleaning your store.
Reorganizing, tidying and cleaning your pet retail space is more than just a beautifying project—it can make a difference to your bottom line.
Your customers’ first and last impressions of your store are the ones they take away and will influence whether they return. That means taking care of the entrance (their first impression), the interior (their general overall impression) and, hopefully, the last point of contact—the cash register area (last impression).
Here are some tips:
- Stand at the doorway and scan the store. Check that the sightlines are unobstructed, leading customers to displays you want them to see—preferably drawing them to high-margin items. It's easy over time for a store to start to feel congested, and it pays to move things around.
- Invite them in. Is your door plastered with signs and notices? See if there is a better way to organize them to make the entrance more inviting.
- Cut the clutter. It’s natural to want to locate product close to the door in hopes of catching the customer’s eye. Be careful not to overdo it. Less in this case really can mean more—the last thing you want is to slow customers from moving further into the store and toward higher-margin product.
- Locate product such as pet food toward the back of the store. Pet food isn’t an impulse buy, but very often stocking up on Fido’s feast is the motivation for a customer visiting your shop.
- Brighten up! Create a cheery atmosphere by using lighting that’s perfect for your store. Make sure your bulbs are bright enough, and always replace burnt-out bulbs immediately. You want to highlight those pet products perfectly.
- Position product. Display brightly colored and well designed products in prominent positions.
- Clear the way to pay. When it comes time to pay, does your counter look as disorganized as my desk? There is a natural tendency for all manner of displays and brochures to accumulate on the counter. Neaten the space, keeping only select impulse purchases available as you ring up customers.
- Keep it clear and clean. Last but not least make sure your store is clean and the flooring and displays don’t look worn.