Wild Earth Good Protein Dog Snacks Hit Store Shelves
Good Protein Dog Snacks with Koji by Wild Earth, Inc., a startup reinventing pet food with biotech, are now available at select brick-and-mortar retail stores, and pet food retailers can now place wholesale orders for Wild Earth treats.
More than 20 stores now sell Wild Earth treats, and PupJoy, a personalized e-commerce brand for dog owners, is the first subscription service to offer Wild Earth treats in its curated boxes of dog goods from independent vendors.
Successful early testing in Bay Area pet boutiques, independent pet food stores and grooming salons showed enthusiasm for Wild Earth’s high-protein treats, a veterinarian-developed formula offering omega fatty acids, digestion-boosting enzymes and prebiotics to support gastrointestinal microbiomes, said company officials. Good Protein Dog Snacks are are free of animal ingredients, antibiotics, growth hormones, artificial preservatives, artificial flavors, artificial colors, additives, fillers and mystery ingredients.
“Animal-friendly retailers and PupJoy share our mission to bring more sustainable, more nutritious products to market, and each new retail partner helps us make an impact,” said Ryan Bethencourt, CEO of Wild Earth in Berkeley, Calif. “As the first commercially available pet product made via cellular agriculture, our koji treats break entirely new ground for our dogs, our planet and our industry.”
Wild Earth’s Good Protein Dog Snacks are made from eco-friendly and renewably sourced Koji (Aspergillus oryzae). Koji is a complete protein containing all 10 essential amino acids dogs need, and requires dramatically fewer resources than farming animals to produce the same nutritional value. With 25-30 percent of meat’s environmental impact in the U.S. attributed to pet food, Wild Earth is developing alternatives to ensure we can sustainably nourish more than a billion pets by 2050, officials said.
“We didn’t know quite what to expect when we brought in Wild Earth treats, since Koji is a brand-new ingredient for us, but dogs, almost without exception, love these treats,” said Dianne Krenzer, sales manager/buyer at Berkeley-based Holistic Hound. “I’ve never seen a new treat go so fast with such unanimous approval. Our customers have been very interested to learn about Koji as a sustainable and humane protein source.”
Those interested in stocking Wild Earth treats, which have a suggested retail price of $14.99 per back, can visit wholesale.wildearth.com for more information.