Wondercide Expands Distribution
Wondercide natural brand products is expanding to more than 120 pet specialty retail locations nationwide.
Wondercide has partnered with Independent Pet Partners (IPP) to expand its natural brand products to more than 120 pet specialty retail locations nationwide.
In addition to Wondercide’s line of Flea and Tick Control for Pets + Home, the company offers a line of natural pet care essentials, including skin tonic spray for itch and allergy, organic shampoo bars and natural ear care for dogs and cats.
“The fierce love that leads pet parents to choose Wondercide is the same reason why they choose independent pet stores, trust, knowledge and care,” said Stephanie Boone, founder and CEO of Wondercide, which is based in Austin, Texas. “We’re beyond excited to partner with IPP, and together we can serve more packs in even more communities with an aligned passion for pet wellness and buying local, naturally.”
IPP is a family of independent specialty pet stores and grooming salons with more than 162 locations nationwide, including Kriser’s Natural Pet, Chuck & Don’s, Natural Pawz, Whole Pet Central, Especially for Pets, dogma, Bark! Pawsitive Petfood and Pet Source. In early May, the 52 East Coast retail locations transitioned their banners to operate under the new brand Loyal Companion.
“IPP is delighted to partner with Wondercide, a brand that focuses on providing the independent pet channel with innovative, high-quality, natural pet care products,” said Jon Martinek, chief marketing officer at IPP. “Wondercide shares our values of arming consumers with information and making it easier to be a great pet parent using all-natural products. This is another great example of how we are partnering with vendors that are supporting the cause with passion and purpose. We look forward to growing our businesses together.”