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Woofie’s Hires Longtime Customer as Director of Marketing


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Woofie’s, a pet care franchise offering the combined services of pet sitting, dog walking and mobile pet spa services, has hired Michele Novy as its new director of marketing. Novy, a longtime customer, has a background in broadcast journalism, communications and marketing.

“I was extremely excited to join the team,” Novy said. “I am a longtime customer for a reason. From dog walking to grooming, I’m confident in Woofie’s services, and I’m eager to help move the business further.”

Novy is active in the pet community. She previously fostered kittens with the Friends of Homeless Animals (FOHA), an activity that aligns with Woofie’s philanthropic fundraising agenda, company officials noted.

“Michele is a great addition to the team, and we look forward to working alongside her to elevate Woofie’s presence in the community,” said Amy Reed, co-founder of Woofie’s in Ashburn, Va. “Given her experience in the field and passion for the company, we are sure she will successfully lead our marketing initiatives.”

 

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