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Woofie’s Plans East Coast Expansion


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Woofie’s, a franchise that offers personalized pet sitting, dog walking and mobile pet spa services, has set its sights on further expansion. With one corporate location currently open and operating in Ashburn, Va., company plans call for at least five new franchisee-owned locations in 2019.

“Woofie’s is more than just a pet sitting, dog walking and mobile pet spa company,” said Amy Reed, co-founder and co-owner. “It’s about providing a highly-personalized pet care service to clients while emphasizing a relationship built on convenience, trust and peace of mind. We strive to ensure that every customer experience is an exceptional one, which is why we’ve focused on building a model that positions our franchisees for success.”

Founded in 2004, Woofie’s offers personalized pet sitting and dog walking services which includes consultations with a member of the management team, in-home overnight care and Bed & Biscuit overnight care. The company's mobile pet spa provides one-on-one, cage-free grooming services such as: breed-specific haircuts, nail trims, hydrosurge baths, and specialized de-matting and de-shedding treatments. The customization of products and services for each pet and the focus on the customer experience further set Woofie’s services apart from others in the industry.

“As pet owners ourselves, Amy and I saw a need for professional pet care services in our local market,” added Leslie Barron, co-founder and co-owner. “Compared to other app-based services, Woofie’s offers unparalleled customer service and individualized focus for each pet in our care.”

Another core value of the pet care service franchise is a focus on community involvement. Once a year, Woofie’s hosts a “Paws & Claus” fundraising event where the company partners with a local pet photographer to take photos with Santa with all proceeds donated to a local animal shelter. The company also collects unused pet items from clients for Friends of Homeless Animals (FOHA), on a quarterly basis, and sponsors a dog each year to provide a year’s worth of food and supplies.

Including a franchise fee of $37,500, the initial investment necessary to open a single location ranges between $102,000 and $172,000. Each Woofie’s franchise will employ a team of pet sitters, dog walkers, mobile groomers and back-office administrators.

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