World Pet Association Adjusts SuperZoo 2019 Show Dates
SuperZoo, which is produced by World Pet Association (WPA), has changed the dates for its 2019 show. After listening to feedback from pet professionals and reviewing post show research, SuperZoo will now host the community of more 20,000 pet professionals Aug. 20-22 at Las Vegas’ Mandalay Bay Convention Center, with the show’s retailer education set for Aug. 19. This date move will ensure that SuperZoo is positioned to serve the buying needs of industry retailers.
With this date shift, SuperZoo is well-aligned with holiday product launches and seasonal buying cycles, giving retailers the opportunity to be the first to see, touch and buy emerging product trends, said show organizers.
“SuperZoo’s goal is to provide the most robust platform of product discovery, education and networking to ensure this hardworking, dedicated community is able to come together at a date that is most conducive to their business imperatives,” said Jacinthe Moreau, WPA president. “Our commitment to serving the needs of the industry requires us to be vigilant, listen to feedback and take action when required. After several conversations and in-depth post show research analysis, we realized that hosting SuperZoo in August more efficiently matches the business goals and priorities of both brands and retailers. Armed with that information, we took immediate action and are pleased to make this industry-requested change.”
With more than 1,200 exhibitors and more than 800 product debuts, SuperZoo offers retailers the opportunity to source unique gear, pet technology, accessories and pet food and snacks that will allow them to differentiate themselves and compete in today’s competitive market, organizers added.
With more education sessions on and off the show floor than any other industry event, the new August dates allow retailers to stay on the leading-edge of emerging trends and business insights, the show’s organizers said.
“In visits with independent pet retailers across the country, our community relations team was able to gain valuable insights, and bring information back to our team to ensure the needs of industry retailers are being heard,” said Mike Karsting, vice president of exhibitions. “I’m thrilled to be a part of an organization that cares, listens and is responsive to the concerns and feedback from our community— and I am pleased to announce this date shift ensuring success for our exhibitors and retailers.”
SuperZoo registration is expected to open by January 2019.