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World Pet Association Gears up for SuperZoo 2017


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SuperZoo will introduce two new lounges at its 2017 show, which will be held July 25 to 27 at the Mandalay Bay Convention Center in Las Vegas. The new lounges include one Aquatic and one International. The Aquatic Lounge will feature live demonstrations by renowned aquascaper Oliver Knott. More information can be found here: www.superzoo.org/aquatic-lounge.

After adding more that 85,000 square feet of exhibit space in 2016, SuperZoo encompasses nearly 300,000 square feet of show floor space, showcasing the latest products from nearly 1,100 manufacturers and suppliers in eight easy-to-navigate neighborhoods and special areas. It’s anticipated that more than 820 new products will be launched by exhibitors at the show in the New Product Showcase, testament to the importance and vitality of SuperZoo as a showcase for new products and the latest trends, according to show organizers.

The 2017 ‘Better Together’ show theme is a focus which WPA president Doug Poindexter feels really reflects what is going on in the pet industry.

“Whether you’re a long-time pet professional or are new to the world of animal products and services, SuperZoo brings professionals from all sectors of the industry together to find solutions, share ideas, source new products and make long-lasting connections that will move the industry forward,” Poindexter said. “Better Together really represents the value we at SuperZoo place on uniting to meet the challenges we face, and to grow, learn and support the industry that has supported us. It speaks to the inclusive nature of the pet industry and an event that welcomes everyone, from independent retailers to groomers to international and mass-market buyers. As an industry, we strive to make the world a better place for pets and their people, too, and when we open the lines of communication all the way from the pet parent back to the manufacturer, I think we as an industry are truly Better Together, and can achieve so much more.”

In addition to the exhibition floor, SuperZoo 2017 is offering a comprehensive program of education and learning, with more than 80 specifically tailored sessions designed for retailers and pet industry professionals of all types—from independent pet store owners to groomers, service professionals and wellness teams. New for 2017, SuperZoo will offer a variety of free Animal Wellness and Retail sessions right on the show floor in Hall D/E. Sessions at the SuperZoo Conference will encompass animal welfare, grooming, retail and merchandizing, marketing, leveraging social media, business planning and management, training and merchandizing, as well as a focus on more practical and vocational subjects, including animal behavior and management, CPR for animals, photography, business models, upselling services, and general business advice and best practices. An overview of the educational and vocational tracks can be found on SuperZoo’s website

A popular part of SuperZoo is the Groomer SuperShow, which has grown and evolved significantly since it was added to SuperZoo. As well as showcasing a huge range of products for groomers from both leading suppliers and niche specialists, SuperZoo offers a full program of grooming competitions, with more than $45,000 in prize money at stake. This year’s contests include multiple divisions for each regular breed class, plus Best Pet Stylist, Best First-Time Competitor, the Creative Styling Competition, the Rescue Rodeo Competition and the Groomer Super Jackpot Contest.

Launched in 2016, SuperZoo’s Good Works social media initiative is back and will again showcase business owners in the pet industry going above and beyond by performing good works in their communities. Though July 12 at 11:59 p.m. PST, contestants can post a photograph on Twitter, Facebook or Instagram of their pet business doing ‘Good Works’ for their community, tagging SuperZoo and using the hashtag #WPAGoodWorks. The winner, to be announced during SuperZoo, will receive a prize of $1,000 donated to a charity of their choice. In addition, for 2017 there will be a second prize of $500 and a third prize for $250, again to be donated to charities selected by the respective winners.

SuperZoo attendees will also have the opportunity to let their hair down and enjoy some dancing and music. The House of Blues concert has become a highlight of SuperZoo and this year will be no exception, with country music star Trace Adkins playing on Wednesday, July 26 exclusively for SuperZoo attendees.

“We’re energized and excited to welcome our friends and colleagues to Las Vegas to reinforce our belief that SuperZoo really is the place where the pet industry comes together and gets better,” Poindexter said. “Connecting with peers at SuperZoo encourages the sharing of knowledge, strategies, ideas and stories, creating experiences that further support those personal relationships with customers and their animals, and with our local communities, to provide the personal expertise and local, first-hand knowledge that customers simply can’t get elsewhere.”

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