World's Best Cat Litter Donates Product to Shelters
World's Best Cat Litter donated 112,000 pounds of litter in 2017 to five shelters across the United States through its GiveLitter charity initiative.
Launched in 2010, GiveLitter has supported dozens of animal shelters across the U.S. with 662,000 pounds of litter donated thus far. Working with five dedicated shelter partners in 2017, World's Best Cat Litter empowered fans to give back, allowing consumers to vote for their favorite GiveLitter partner to receive 5,000 pounds of litter. The shelter with the most votes was also eligible for a bonus pot of litter. Fans could vote daily with one click via givelitter.com during four voting rounds throughout the year, with the final round coming to a close on Nov. 21.
"At World's Best Cat Litter, a top priority is supporting shelter cats so that they can one day find a forever home. GiveLitter allows our fans to support the hardworking shelters that need this litter to keep helping cats,” said Jean Broders, senior brand manager, Kent Pet Group in Muscatine, Iowa. “We are so proud of how active our customers have been in supporting this effort, and are humbled by the impact it has made on these shelters.”
The World's Best Cat Litter 2017 GiveLitter shelter partners were Northeast Animal Shelter in Salem, Mass., Animal Haven in New York, Kitten Rescue in Los Angeles, Austin Humane Society in Austin, Texas, and Humane Society of Tampa Bay in Tampa, Fla.