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Ziwi Appoints General Manager of Sales and Marketing for Europe and Middle East Markets


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Neil Ratcliff has joined Ziwi as general manager of sales and marketing – Europe and Middle East. His role with the New Zealand-based pet food company, which has a U.S. office is Overland Park, Kan., will include the assessment and development of European and Middle Eastern markets through distributor business plans, customer relationships and routes to market.

Ratcliff has experience in the development and execution of strategies for export business, as well as more than 25 years of expertise in sales, customer marketing and category management of fast-moving consumer goods.

In his former role as sales director - Europe, Middle East, and Africa for MPM, a Manchester, England-based manufacturer of household and personal care products, Ratcliff was instrumental in leading the growth in sales of their natural pet food brands in the U.K. pet food trade.

He will be based in Cheshire, United Kingdom.

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