Ziwi Appoints International Brand Manager
Ziwi hired Michelle Granger as its international brand manager. In this newly-created role, she will help with overall brand development and messaging as the company continues to expand its presence in the global pet food market.
Granger comes to Ziwi with a wealth of sales and marketing experience in the pet nutrition sector. Her most recent role was the director of marketing for Champion Petfoods.
“Ziwi has a great story to tell about our commitment to safe, ethical and sustainable New Zealand sourcing,” said Mary Helen Horn, USA president and executive director of the company, which has U.S. headquarters in Overland Park, Kan. “We’re excited to see how Michelle will help bring that story to life.”