Ziwi Hires General Manager of Global Marketing, Promotes Territory Manager
Ziwi, which has U.S. headquarters in Overland Park, Kan., has hired Nigel King as its general manager of global marketing. In this newly-formed role, he will provide leadership to the marketing team and manage the development of Ziwi’s marketing strategy and initiatives throughout the global marketplace. He will be based in the company’s Auckland, New Zealand office.
King comes to Ziwi from Heinz Watties New Zealand, where he served as group marketing manager for pet food and infant nutrition. He also is a board member of the New Zealand Pet Food Manufacturers Association.
In addition, the company promoted Rose Casesi to the position of senior territory manager - Northeastern United States.
In her new role, Casesi will assist the vice president of sales in the management and training of Ziwi distributors and will take on additional key account management and planning responsibilities. She will also provide training and mentoring to selected market managers.
Casesi joined the Ziwi team in October 2017 as the Northeast territory manager and has successfully grown sales in her market, according to company officials. She has also played a key role in the success of Ziwi’s growth in the Southeastern U.S. region. Her previous experience in retail sales for TailsSpin Pets and outside sales for Nature’s Logic has helped her excel in her role at Ziwi.