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Zoetis Petcare Launches K-9 Courage Program Campaign in Honor of National K9 Veterans Day


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In honor of National K9 Veterans Day on March 13, the K-9 Courage Program from Zoetis Petcare, a U.S. business unit of Zoetis, is calling on pet owners and patriots to “Paws and Give Thanks” to retired military and police dogs that have kept our nation safe. National K9 Veterans Day is a reminder that heroes come in all shapes and sizes —and even on four legs. To celebrate, K-9 Courage has launched a new partnership with Mission K9 Rescue, a nonprofit organization dedicated to rescuing, reuniting, re-homing, rehabilitating and repairing retired working dogs, to help connect eligible handlers of retired military and police dogs with vital healthcare assistance.

Supporting up to 650 dogs annually, K-9 Courage provides the owner of each dog with a $300 debit card that can be applied toward veterinary expenses, ranging from wellness visits and vaccines to prescription medications and treats. As part of its “Paws and Give Thanks” campaign, K-9 Courage will spotlight several canine heroes that have made an impact and continue to live happy and healthy lives with the help of the program.

Mission K9 Rescue joins Zoetis’ two other partners: National Police Dog Foundation, which supports law enforcement K-9 units with the purchasing, training, and ongoing veterinary care for active and retired law enforcement K-9s and has helped verify applicants for the K-9 Courage program since inception; and American Humane, whose Pups4Patriots program trains dogs in need of forever homes as service dogs for military veterans who have been diagnosed with post-traumatic stress (PTS) and traumatic brain injury (TBI)–at no cost to the veterans. Consumers celebrating the “Paws and Give Thanks” campaign can also donate to the Pups4Patriots program online.

“K9 Veterans Day is the perfect time to honor retired working dogs for their brave service, which too often gets overlooked or taken for granted,” said J. Michael McFarland, DVM, DABVP, executive director, Zoetis Petcare Marketing in Parsippany, N.J. “Partnering with Mission K9 Rescue provides Zoetis Petcare with the opportunity to give back to even more retired military and police dogs that have dedicated their lives to provide us with protection, happiness, and freedom, both at home and abroad.”

From March 13 through March 20, Zoetis Petcare Rewards, a program designed to help pet owners save on pet care at the veterinary clinic, is allowing members to donate points in support of the K-9 Courage Program–every 10 points equates to $1 value. Zoetis Petcare will match donations through the week in order to help more dogs in need. Since 2015, K-9 Courage has provided healthcare assistance to ensure our nation’s working dogs are not forgotten for their vital service to our country.

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