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Zoomark International Organizers Report Strong Turnout for 2019 Show


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Zoomark International 2019, which was held May 6-9 in Bologna, Italy, experienced a “considerable increase” in exhibitor numbers: 757 from 45 countries, up from 735 exhibitors from 40 countries in 2017, according to show organizer BolognaFiere.

The presence of six national collectives highlighted the growing internationalization of the event, said BolognaFiere officials. New features this year were the collaborations with different associations and with coordinators of foreign collectives, and the organization of focus sessions for in-depth examination of different markets and business opportunities relating to the United States, Canada, Russia, United Kingdom, China, India and the Czech Republic.

“The pet market is one that has evolved over the years,” said Antonio Bruzzone, general manager of BolognaFiere. “The growing attention for care and well-being of our pets finds a detailed and thorough response in the offer from businesses that exhibited at Zoomark International this year, a very wide spectrum of the very best the international pet industry has to offer.

“There was an excellent response from exhibitors and visitors to the calendar change, which now focuses the event in the first four days of the working week rather than taking place over a weekend, a decision that contributed further to the increase in numbers and quality profile of foreign visitors to the event.”

While the total number of attendees were still being calculated at press time, it was determined that about 40 percent of buyers came from abroad, about 23 percent higher than the previous edition in 2017, according show organizers.

Zoomark International, which is held with the support of ASSALCO (National Association of Producers of Pet Food and Pet Care Products) and ANMVI (National Association of Italian Veterinary Doctors), released the results of the 2019 ASSALCO-Zoomark Report on opening day. The report focuses on pet ownership in Italy, the market and the main socio-cultural trends.

In 2018, the market for cat and dog food products reached a business volume of about $2.3 billion, an increase of 1.5 percent compared with the previous year and a rate of growth “far superior” for packaged mass consumption goods (up 0.01 percent in 2018), according to the report.

Zoomark International placed great emphasis on the new and innovative products presented by exhibitors, with 400 of these on display. About 40 percent of the products focused on pet food, a sector in which innovation is a key factor, according to BolognaFiere.

Design is becoming increasingly sophisticated, with shapes and materials becoming more refined and of greater quality, according to BolognaFiere.

“The technology applied to the development of products is being put to the service of animals and their owners in order to offer the utmost in comfort, for example with pet beds made in highly insulating and comfortable materials, orthopedic beds and cushions made of memory foam, moments for recreation (interactive toys), protection and security with collars equipped with GPS and/or electronic recognition name tags, and high visibility systems for use in the dark,” show organizers reported.

Other show highlights, according to show organizers:

·       The animal care section, which includes hygiene and medical products, focused on delicate formulas and homeopathic and Ayurvedic approaches. Products made from cannabinoid (CBD) were also presented.

·       In the pet litter sector there were new, vegetable-based solutions made from “new sources that respect the environment.”

·       There was growing interest in organic products and raw materials, sustainable production cycles and recyclable packaging.

·       The Aqua Project, a special initiative at Zoomark, was created to showcase the aquarium industry and directly involve companies from the sector. A large central area was set up with tanks, a pond and the exhibitors’ own aquariums, in order to recreate diverse habitats and ecosystems and present the latest technological innovations. The aim was to “think outside of the box” and showcase the great versatility of aquariums equipped with modern technology in order to create versions that are unusual and surprising in their simplicity. This area was particularly popular with architects and professionals interested in incorporating water features into their projects, according to BolognaFiere.

“We consider the 2019 edition of Zoomark International an extremely high-level event both in terms of the exhibition offer and the professional qualifications of the operators attending,” said Antonio Manfredi, director of ANMVI. “There were also numerous initiatives taking place, including, for our sector, the convention dedicated to electronic veterinary prescriptions that attracted a substantial audience of professionals keen to stay up-to-date.”

 

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