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eTailPet Launches Vendor Program to Help Independent Pet Stores


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In the wake of the COVID-19 pandemic, eTailPet, which helps neighborhood pet stores create comprehensive online storefronts, has started an initiative to join forces with industry vendors to support independent pet retailers. 

As COVID-19 wreaked havoc on brick-and-mortar stores, eTailPet saw a rise in online sales for their independent pet retailers as well as a surge of new store owners looking to keep their stores open online or curbside during statewide closures, said company officials.

Seeing a need, vendors came together as a community to see how they could help support those on the front lines of the pet industry and small business America. 
eTailPet went straight to work and developed The Vendor Program, which allows vendors the opportunity to connect with independent retailers like never before, according to officials. 

The partnership will benefit the retailers as well as the vendors and the pet industry as a whole, officials added. eTailPet retailers will have an avenue to connect with vendors for marketing collateral and ongoing promotional materials and opportunities. Vendors will enhance catalog offering and accuracy allowing retailers to offer more products online. Vendors will be able to connect with retailers who are in front of their end-users. They will be able to gain key insight into aggregate buying habits and improve the overall offering to pet parents. 

“We are always looking for ways to support our e-tailers. This pandemic has upended communities and our families,” said Berenice Giannini, founder of eTailPet. “The overwhelming and generous initiative on the part of our vendor community will help neighborhood pet adapt and succeed in this rapidly changing environment.”

The following vendors have come together to participate in the program: Almo Nature USA, Champion, DuckyWorld Products, Inc., Earth Animal, Farmina, First Mate, Fromm, H&C Animal Health, Holistic Hound, Inaba Foods, Midwestern Pet Foods, Natural Pet Food Group, Nature’s Logic, Nature’s Variety, Nootie, Nutrisource, Pets Global, PetSafe, Plato Pet Treats, Primal Pet Foods, Red Barn, Skout’s honor, Sustainably Yours, Swedencare USA, Tall Tails, The Bear And The Rat, The Honest Kitchen, Treat Planet, Tropiclean, Vetdiet, W.F. Young, WellPet, Weruva and Ziwi Pets. 

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