Fish's Paradise is Focused on Fish
This family-run business is a hidden gem for Florida aquarium keepers looking for quality livestock and sage advice.
PPN: What are the top-selling products in your store right now?
Joe and Joyce Chopski (owners): The top-selling products are LED lighting (Current, Aqueon, Marineland, Deep Blue Professional and Hagen) and wet dry filters (Eshopps). Top-selling fish include saltwater clowns, tangs and angelfish. In freshwater fish, top sellers are African cichlids, tetras and fancy goldfish.
PPN: What are your favorite products right now?
JC and JC: Our favorite products are the variety of power filters. The Hagen AquaClears, Marineland Penguins and the Aqueon line, and the LED lights mentioned above. Freshwater cardinals, clown loaches and saltwater clownfish are our favorite fish.
PPN: What trends have you been keeping your eye on most closely?
JC and JC: Keeping up with all the new products and technology coming out.
PPN: What business challenge are you in the process of tackling?
JC and JC: Challenges currently are keeping the store updated to handle all of the new products constantly coming out and to display them for customer viewing.
PPN: What business goal are you hoping to achieve this year?
JC and JC: Our goals include improving the quality and selection of aquatic life and—most important—improving customer service.
|At a Glance: Fish's Paradise Inc.|
Type of business: brick and mortar
Years in business: 47
Special services: home delivery, aquarium maintenance, and free evaluations for in home or commercial custom setups