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Abused, Reused … and Environmentally Successful


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No longer seen as a quirk of our more extreme nature-loving friends, environmental sustainability has gone mainstream. In fact, 55 percent of global online consumers say they are willing to pay more for products and services provided by companies that are committed to positive social and environmental impact, according to a 2014 study by Nielsen.

Founded in 2004, Only Natural Pet has been on the front lines of sustainability’s rise in popularity and credits its environmental initiatives as having the biggest impact on its consumers’ loyalty and the company’s resulting success.

Only Natural Pet has used passion, creativity and smarts to develop its extensive sustainability initiatives with a zero-waste strategy at the heart of it all. Throughout its offices and warehouse, Only Natural Pet has ensured that the large majority of trash is diverted to recycling and composting channels.

The most notable of these strategies, and the company’s first priority, is its reuse of shipping cartons. Instead of discarding or recycling the cardboard boxes it receives vendor product in, Only Natural Pet uses them to ship consumer purchases. This seemingly small change saves the company $4,000 per month and also provides an ideal opportunity to educate consumers about its sustainability initiatives—there’s nothing like a battered box delivered with a sweet note to get the point across.

“We know environmental and social responsibility resonates well with our consumer base, so aside from the financial and ethical value, we do it to ensure a sustainable business model for the future,” said Marty Grosjean, founder.

Sarah Julian is owner of OffLeash Communications in Denver and serves on the board of directors for the Pet Industry Sustainability Coalition. Sustainable Solutions is sponsored by the Pet Industry Sustainability Coalition.

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