Nordic Naturals Supports Veterans Through Paws and Stripes Initiative
Nordic Naturals, maker of more than 200 fish oil supplements for kids, adults and pets, is kicking off “Buy One Bottle. Help Two Heroes”—a fall initiative to benefit Paws and Stripes, a nonprofit organization that pairs combat-wounded military veterans with shelter dogs, which the veterans train at Paws and Stripes. By integrating service dog training and education with mental health support, Paws and Stripes helps U.S. veterans live full and rich lives.
From Oct. 1 through Dec. 31, purchases of featured Nordic Naturals products will support a $30,000 donation to Paws and Stripes, plus a year’s supply of omega-3s for the veterans and service dogs in their program. Qualifying Nordic Naturals products include all bottle sizes of Ultimate Omega, Omega-3, Complete Omega, EPA, EPA Xtra, DHA, DHA Xtra, Vitamin C Gummies, Vitamin D3 Gummies, Omega-3 Pet and Pet Cod Liver Oil.
“We are aware of the enormous challenges our returning veterans face,” said Joar Opheim, founder and CEO of the Watsonville, Calif., company. “Every day, we lose more than 20 to suicide. And with regard to shelter dogs, more than a million are euthanized annually. This program offers crucial support to our veterans, while also giving shelter dogs a loving home. We are proud to support the important work of Paws and Stripes, and we’re excited to give our customers an opportunity to support them as well.”
As of 2014, Paws and Stripes had rescued more than 70 shelter dogs and provided therapeutic assistance to 97 veterans and their families. In a survey given to Paws and Stripes graduates asking about the impact of their service dogs on their daily lives, respondents said:
• 71 percent experience better quality sleep
• 87 percent spend more time with family and friends
• 85 percent feel more comfortable visiting public places and attending social events
More information about the initiative is available here.