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Q4 FOCUS: Cat Food

Curate a selection of highly nutritious cat food for your customers.


Kate Click, owner of Tomlinson’s Pets, which has several stores in Texas, said that the secret to being a successful retailer is to keep up with changes in the industry, and cat food is one area in which changes happen all the time.

“We’ve seen rapid changes in the industry, but we maintain a thorough understanding of the brands in the store so we can provide our customers with timely information,” she said. “There’s no question that the trend today—and one that’s been growing over the years—is with more healthful food for cats.”

Heather Hickey, national sales director for Nature’s Logic in Lincoln, Neb., noted that whole food is making a big comeback in cat food as we head toward the end of 2015.

“It’s a simple concept that cats have thrived on for millions of years,” she said. “People are buying healthful, whole food options for themselves, and they want the same choices for their four-legged family members.”

Adrian Pettyan, CEO and co-founder of Caru Pet Food Co. in Vero Beach, Fla., agreed.

“Everyone is concerned with keeping their pets healthier, and it all starts with the food,” she said.

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​Holly Sher, president of Evanger’s Dog & Cat Food Co. in Markham, Ill., said cat treats are popular toward the end of the year. The company’s turkey and butternut squash cat treat is a big seller every November, she added.

“Retailers should be stocking up on treats and specialty cat food in the fourth quarter as people look to reward their pets and cater to them more,” she said. “You have five seconds to catch a consumer’s eye, and you have to think out of the box sometimes to help sell your products.”

When it comes to displays, Hickey is always a fan of innovation and suggests displaying all whole foods together as a category, rather than shelving them by brand.

“This section should include products that are free from all synthetic vitamins, synthetic minerals and synthetic amino acids,” she said.

Expanding its line of Super Premium Dinners for Cats, Evanger’s Dog & Cat Food is celebrating its 80th anniversary with the launch of recipes Rabbit & Quail, Holistic Pheasant and Duck, made with premium, 100 percent USA-grown and USA-sourced ingredients. The grain- and gluten-free cat dinners, crafted with exotic proteins, are ideal for allergy-prone or finicky felines. Super Premium Dinners for Cats are now available in 5.5-oz. cans, sporting fresh label designs. The company’s high-quality, grain-free cat foods can help manage weight by providing nutritionally dense, high-protein foods that satisfy cats without overindulging them on calories.

Radagast Pet Food offers Rad Cat Raw Diet Grass-Fed Beef and Pasture-Raised Venison recipes, made from sustainably and humanely raised meats. The whole-food diets are grain and vegetable free. The recipes are available in 8-, 16- and 24-oz. packages.

Midwestern Pet Foods’ Pro Pac Ultimates Savanna Pride is a grain- and gluten-free formula designed to meet the unique needs of indoor cats and kittens. The hearty chicken-meal formula offers added fiber, wholesome vegetables and fruits, and a balanced ratio of omega-6 and omega-3 fatty acids. The food is highly palatable and 100 percent guaranteed for taste and nutrition. It is available in 5-lb. and 14-lb. bags; the larger size features a resealable closure.

MERRICK PET CARE’S Limited Ingredient Diet recipes for cats offer complete and balanced nutrition from a single source of animal protein and the fewest, most essential natural ingredients for sensitive cats. Kibble recipes include Limited Ingredient Diet Grain Free Real Salmon Recipe and Limited Ingredient Diet Grain Free Real Turkey Recipe. Canned recipes include Real Turkey Recipe, Real Salmon Recipe, Real Duck Recipe and Real Chicken Recipe.

Nature’s Variety presents Instinct Ultimate Protein, a grain- and gluten-free kibble whose high protein levels come primarily from pure animal sources, such as real chicken and real duck. The result is superior digestibility, meaning that more nutrients are absorbed and put to use by a cat’s body, the company reports. The food contains no rendered meats, chicken meal or byproduct meal.

This article originally appeared in the October 2015 issue of Pet Product News.

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