Q4 FOCUS: Training Products
Create a comprehensive section of training products this quarter to help your customers have better-behaved pets.
With friends and family about to invade homes for the holidays, retailers should be focusing on products that help pet owners offer a well-mannered and well-trained pet.
Laurie Griffith, owner of All Creatures Great and Small in Eaton Rapids, Mich., said she regularly sells buckle, choke and pinch collars, assorted styles and sizes of leashes, and training treats.
Basic training items are a great place to start, said Larry Cobb, U.S. senior vice president of sales, marketing and operations for The Company of Animals in Davenport, Fla.
“We see that every season is training time,” Cobb said. “We also see that to gift someone with the proper tools to better train their dog is a kind and thoughtful gift for family or friends.”
Training products never go out of style, as these items are geared toward making positive experiences with our pets, said Katie Wood, sales and marketing coordinator for EzyDog in Sandpoint, Idaho.
“We focus on training products that are both functional and easy to use,” she said. “Products like our Checkmate Collar that can be used both for training and daily use make a collar more than just a collar, but also a tool to train with at any time. Our latest training focus has been on treat bags.”
With the holidays and colder weather approaching, pets are inside more and there are more dangers, so consumers need options to keep their pets protected in the house, said Jason Hart, director of the PetSafe brand for Radio Systems Corp. in Knoxville, Tenn.
“For example, we offer a threshold barrier, which can be placed on stairs or in doorways and uses static correction to keep your pet away from that area,” he said. “It allows pet owners to create off-limit areas without creating an obstacle for themselves.”
When it comes to highlighting training items in-store, Wood said that displaying them as a training section using available marketing or video can create an eye-catching themed display that communicates the importance of training.
A store must think of changing up displays each season, and in the fourth quarter, retailers should emphasize products that might be bought as gifts, Hart said.
“The key is understanding what pet owners are looking for by season and then putting products that address the issue front and center using display options such as endcaps or shippers,” he said. “We provide easy solutions for display, which increase impulse buys and also use images to show before and after images so the pet owner better understands the products and makes conversion easier.”
Pet owners can interrupt misbehaviors with the Pet Corrector from The Company of Animals. The simple, auditory training tool effectively helps curb undesirable canine and feline habits, and comes with a booklet of training tips from Dr. Roger Mugford to support positive reinforcement and living well with your pet. companyofanimals.us
Coastal Pet Products’ Holt Adjustable Control Harness is made of soft, braided nylon and sturdy hardware. It is engineered to apply even pressure without pinching behind the dog’s front legs. It easily calms over-boisterous dogs. The harness helps train dogs to not pull or tug on their leash for enjoyable walks. It is available in black and sizes small, medium and large, and it is backed by the company’s quality guarantee. coastalpet.com
Dogwatch’s SideWalker Leash Trainer is a dog training collar that helps create a more enjoyable on-leash walking experience. Its “self-teaching” design assists in reinforcing appropriate leash training and eliminating excessive pulling. When the dog pulls on the leash, the pressure of the collar strap on the SideWalker activates either a vibration or a stimulation. This keeps the training message clearly associated with the behavior. The vibration or stimulation gradually increases as the dog pulls and turns off when the pulling stops. dogwatchtrainingproducts.com
Collar’s Puller dog training device provides the necessary workout for all of a dog’s muscle groups; just three simple exercises for 20 min. are comparable to 5 km of intensive running, or a two-hour training session with an instructor, the company reports. It can float, is odorless and is lightweight. It will not injure a dog’s teeth or gums. The product is available in sizes regular and mini. puller.com
Oscar Newman’s CocoTherapy Five Star Coconut Training Treats are made with USDA-certified organic coconut flour and oil, and contain no oats, rye, barley, rice, wheat, corn or soy. They are suitable for dogs with food allergies or dogs with sensitive stomachs. cocotherapy.com