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Time for Dogs to Come Clean

Offer an assortment of grooming products to keep customers’ dogs looking and smelling their best.


“Consumers are looking for products that have the ability to clean and keep their pet fresh and ready to snuggle,” said James Brandly, marketing coordinator, for Wentzville, Mo.-based Tropiclean.

Dogs leave the full-service grooming salon at Petapoluza Pet Supply & Grooming looking fabulous—and the Seattle store’s customers want their pets to stay well groomed, said Amethyst Thorpe, store associate responsible for marketing, outreach and events.

“Our customers often ask us what products they can use,” she said, noting that many dog owners request shampoos, conditioners, sprays and wipes that will help with conditions such as tear stains, itchy skin or recurring yeast problems. “Also, many pet owners want natural shampoos and conditioners.”

Customers at Lil Bit O Grooming Pet Salon in Spokane, Wash., respond well to natural dog grooming products that leave their pets’ coats and skin clean and soft, said Marina Ellis, owner. Natural dog grooming product lines remain popular with customers, she said.

“Our salon offers a small line of retail pet products, though we have tried and tested close to 50 different products,” she said.

Tropiclean of Wentzville, Mo., recognizes dog owners’ increased interest in natural grooming products, said James Brandly, marketing coordinator.

“Consumers are looking for products that have the ability to clean and keep their pet fresh and ready to snuggle,” he said.

Gina Dial, vice president of sales and marketing for John Paul Pet in Ventura, Calif., agreed.

“Consumers want their pets to smell good as well as look good,” she said. “We have found that consumers are very interested in botanicals in human products and pet products.”

Human-grade-quality pet products are in high demand, said Samantha Kent, founder and CEO of Kibble Pet in Miami.

“Consumers are looking for products that they would be willing to use on themselves,” Kent said. “Why buy something to use on a member of the family that you would not feel comfortable using yourself?”

The shift toward natural spa products is strong and building, said Shannon Moore, director of education and grooming for Espree Animal Products in Grapevine, Texas.

“Pet owners are always looking for new ways to pamper their pooch, from luxurious spa treatments to lavender-infused baths for relaxation facials and mud baths,” Moore said. “People are busier than ever before and are looking for ways to make taking care of their pets easier. Wipes and waterless baths are in demand to help pet owners keep their pet looking its best between baths and grooming appointments. 

“Consumers are also looking for solutions to make their pets feel better,” Moore added. “We recognize key ingredients that are in human hair products and want those ingredients for our pets’ benefit as well.”


New in Grooming

Manufacturers continue to introduce new products in the dog grooming category. Tropiclean of Wentzville, Mo., launched more than 50 products in the past year, including its Between the Baths line and three fragrances of Aimable Pet Shampoo.

“Our Between the Baths products are simple, easy-to-use products that help keep our pets fresh between baths,” said James Brandly, marketing coordinator. “This includes wipes, ear cleaners and waterless shampoos.”

The new Aimable Pet Shampoo comes in three fragrances—Sweet Pea & Coconut, Mango & Coconut and Aqua de Coco—in 12-ounce pouches, Brandly said.

“The innovative design allows you to evenly dispense the shampoo 360 degrees around the pet for a fast wash and an even faster rinse,” he added.

Espree Animal Products of Grapevine, Texas, launched Exotic Oil Therapy Shampoos in March. The family of shampoos utilizes the benefits of avocado oil, argan oil, keratin oil and coconut oil. The products provide an array of benefits, such as offering relief for seasonal allergies and nonseasonal allergies in pets, rehydrating the skin and coat, and rebuilding and repairing the coat, said Shannon Moore, director of education and grooming. 

The company also launched Exotic Oil Sprays to complement each of the shampoos in July 2016.

Kibble Pet of Miami recently introduced the Silky Coat collection, which includes a shampoo, a conditioner, Brush-in Shine Waterless Shampoo, Light Leave-in Spray, Leave-in Spray and Miracle Dematter, all available in two scents: Aloe Vera and Honey, and Warm Vanilla and Amber.

Samantha Kent, founder and CEO, said the grooming products are formulated “from natural and organic ingredients … that perform at human-salon-quality level.”

aTobiko Organic Dog Care of Hampstead, N.H., introduced five products this summer, including Organic Wound Cleanser, Organic Paw Spritz and Organic Eye Cleanser, as well as Organic Coat Spritz in Relaxing and Uplifting formulas.

“We introduced these products based on frequent requests from consumers and retailers,” said co-founder Michelle Drnek.

John Paul Pet of Ventura, Calif., is introducing Lavender Mint Shampoo, Lavender Mint Conditioning Spray, Wild Ginger Shampoo and Wild Ginger Conditioning Rinse in 2017.

“These products have human counterparts in the Paul Mitchell human line,” said Gina Dial, vice president of sales and marketing. “However, we have found that botanicals sometimes are more beneficial to pets than humans.”


This article originally appeared in the October 2016 issue of Pet Product News.

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