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Proactive Pet Products Establishes Joint Venture with Advanced Nutrition


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ProActive Pet Products Inc. announced that it has launched a joint venture with Advanced Nutrition to develop pet nutritional products.

Mike Dillon, president of Las Vegas-based ProActive Pet Products, has an extensive background in the nutritional product sector.

“I have maintained close ties in the nutritional field over the years and look forward to utilizing my knowledge in the industry along with the great team at Advanced Nutrition for the development and market introduction of a whole new innovative line of enhanced vitamin and emergency medicine products consistent with the ProActive Pet brand,” he said.

Along with Advanced Nutrition, ProActive Pet Products will allow for consistent price-point management for independent, regional and national pet retailers as well as online outlets.

In addition, the company has announced it will introduce merchandise with sponsored World Champion Splash Dog Inde and her handler Michon Mills at Inde's upcoming event for Splash Dogs in Santa Rosa, Calif., April 2 - 3. Michon and Inde have competed in various dog events all over the world and have been invited to or qualified for major competitions specifically in the Distance Extreme Air, Vertical and Retrieve Divisions. 

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