Veterinary Ventures Inc. presents ScoopWell, a litter scoop designed to make scooping an easier, less messy situation.
Nature’s Earth Products Inc. introduces Feline Pine Scoop, a cat litter formulated to destroy odors and form strong clumps.
The Honest Kitchen Inc. presents Prowl Cat Food, a dehydrated raw food for cats.
PetStep Inc. introduces Kitty A Go Go, a covered mechanical cat litter box with a pull-out tray, mechanical rake, heavy-duty liner and a sifter scoop designed to clean the rake tines while scooping.
Kitty’s Choice Inc. presents Scratch Patch.
Cat Specialties By Zoey introduces the Scratch Absorber, an upholstered, mountable scratching post.
Takara introduces the Purr-fect Mood Detector, a device designed to detect when a cat is content.
Coastal Pet Products introduces Safe Cat Collars, designed to release when the cat’s collar gets caught.
Ethical Products Inc. introduces Flashing Kitty Ball, a toy that flashes light as it bounces.
Nestle Purina PetCare Co. announces that Purina Pro Plan has reformulated its entire line (except Pro Plan Urinary Tract Health) of cat foods to contain protein levels of 40 percent or higher.