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Naturally Splendid Best New Product at Calgary Tradeshow



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Naturally Splendid Enterprises Ltd. was awarded Best New Product at the 2015 Calgary Pet Industry Tradeshow in Calgary, Alberta, Canada, for its Pawsitive FX all-natural pet care line.

The annual show, one of four held in different parts of Canada, is organized by the Pet Industry Joint Advisory Council of Canada, an advocacy group that represents the Canadian pet industry in Ottawa, and draws pet product manufacturers, distributors and retailers.

The Pawsitive FX line consists of three topical hemp-oil-enhanced balms: Happy Paws, a moisturizer and conditioner for the pads on dogs’ paws; Strong Paws, a wax that provides protection against the elements; and Happy Snouts, a moisturizer and healing balm for a dog’s nose.

Naturally Splendid Enterprises Ltd. of Vancouver, British Columbia, Canada, has an exclusive licensing agreement to market and distribute the full complement of patent-pending, plant-based omega products created by Boreal Technologies Group, which is located at the University of Vancouver, British Columbia, Canada.

“It has been an auspicious start for Pawsitive FX. To be awarded Best New Product in our debut tradeshow is a strong signal of consumer demand for this line,” said Craig Goodwin, CEO for Naturally Splendid Enterprises Ltd. “We look forward to discussing national representation of the Pawsitive FX line with several significant North American distributors.” 

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