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Halloween Pêt-à-Porter

America loves Halloween—and its pets—which is why many retailers make it a point to stock a variety of costumes. Check out what remains popular and what’s new for this year.


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This Halloween, according to the National Retail Federation (NRF) and other sources, pets will be sporting Star Wars, Minions, sharks and other characters.

The NRF’s 2015 Top Costumes Survey found that about one in 10 Halloween celebrants (12.9 percent) plan to dress their furry friends in costumes this year.

Pets are seen as part of the family, said Kathy Grannis, NRF spokesperson, and owners like to spend on their pets like they spend on their kids. But just any costume won’t do.

“The style, quality and fit of pet costumes have become more important than ever,” said Erin Breig, director, Rubie’s Pet Shop Boutique, a division of Rubie’s Costume Co. in Melville, N.Y. “Customers are looking for costumes that are relevant to today’s trends. We find inspiration from blockbuster films and current events, like the election and the Pokémon Go craze (Pokémon costumes will be available in December).

“The biggest Halloween trend is photo and video sharing on social media,” Breig added. “Snapchat is really popular right now, and people are using this platform and others to show off their pets.  Social media users are trying to create a funny snap or meme. That’s why funny/goofy costumes, like sushi, pizza or our parodic “pawlitical billionaire wig,” are so popular.”

Breig said Rubie’s best-sellers are Yoda, Ewoks, Minions and DC Comics characters such as Batman, Wonder Woman, Robin and Superman.

“Our cowboy hats, sombreros and fedoras are crazy popular all year-round; we are constantly replenishing these easy-to-wear and adorable accessories,” she said.

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