Why SuperZoo Is Going To Be Even Bigger In 2015
Numbers speak volumes, and the final attendance and exhibitor number tallies from SuperZoo 2014, which wrapped up Thursday, July 24, at the Mandalay Bay Convention Center in Las Vegas, speak to a pet industry trade show that is second to none—a place to see and to be seen.
Citing increased demand, the World Pet Association (WPA), the organization behind SuperZoo, a national show for pet retailers, carved out more than 200 additional exhibitor booths from the Mandalay Bay Convention Center show floor for SuperZoo 2015.
This is good news for exhibitors who were left on the outside looking in for this year’s show.
2014 BY THE NUMBERS
• 22,987 total registered attendees and exhibitors
• 16,640 registered attendees
• 1,900 keynote attendeesRSVPed (this does not include the holding line for attendees who hadn’t RSVPed at the event that morning)
• 1,700 concert attendees
• 910 exhibiting companies
• 258 first-time exhibiting companies
• School of Wellness attendance jumped to 268 from 138 in 2013
Despite the news, exhibitors might want to register early, given that exhibit space for 2014 was sold out by March—four months before the event.
Those exhibiting at SuperZoo 2014 get first dibs for 2015 and can preregister prior to the opening of the 2014 show; others can submit an application for the following year during the current show.
After the record-setting 2013 SuperZoo, several exhibitors purchased more booth space for 2014, said Doug Poindexter, president of the Monrovia, Calif.-based WPA.
“Based on SuperZoo 2014, preregistration numbers show a substantial increase of buyers; we believe an expansion of the show floor is warranted,” Poindexter said.
As a result, the WPA reassessed the 2015 floor plan, creating a couple hundred more
exhibit spaces in the process. Tentatively, 2,171 booths will be offered in 2015 compared with the 1,925 spaces sold for this year’s show—almost 250 more spaces.
The almost 13 percent increase in exhibit space was found by relocating SuperZoo
University education sessions to meeting rooms to offer more concentrated programming and eliminate some of the show floor distractions, Poindexter said.
The New Product Showcase also will have a new location.
“By moving this feature of the show we hope to offer attendees an enhanced experience while giving exhibitors’ products more time in front of buyers,” Poindexter added.
With the added booths, SuperZoo 2015 might eclipse the record of 985 exhibitors set in 2013.
The SuperZoo Mobile App Is a Big Hit at the Show
“There’s an app for that” for SuperZoo 2014. At this year’s event, more than 5,000 show attendees downloaded the SuperZoo Mobile App to make the most of their show experience.
The app offered users tools to create personal schedules of SuperZoo University seminars and appointments, and reference maps to navigate the show and browse exhibitors, mark them as favorites and interactively locate them on the exhibit hall map. It also featured alerts and the SuperZoo daily news, presented by Pet Product News International and sponsored by Designing Health, maker of The Missing Link.
Missed out on the show? The app is still available for download! Search the Apple App Store or Google Play for SuperZoo 2014. For BlackBerry or Windows phones, visit http://m.core-apps.com/superzoo2014.