Bob Vetere, president and CEO of the American Pet Products Association (APPA), talks to Pet Product News about what the organization has planned for its 60th anniversary celebration, how the organization has grown in that time and what the next 60 years might look like.
Global Pet Expo attendees can get a copy of Brandon McMillan's book “Lucky Dog Lessons” signed, take photos with him and participate in PPN's social media contest.
SuperZoo will also expand the show floor into an additional hall to provide an easier shopping and navigation experience for retailers
The theme of the show is “The Power of Connection.”
The American Pet Products Association and the Pet Industry Distributors Association will be celebrating major milestones.
The onsite training for groomers will provide additional value to registered attendees, said WPA officials.
The white paper offers insight on the importance of data as a tool to analyze customers’ buying patterns and product preferences, and effectively tailor messaging based on this analysis.
A handful of pet product manufacturers are hoping to make a splash at this year's show.
Shama Hyder is the founder of The Marketing Zen Group, a digital marketing agency with an emphasis on social media marketing.