Show attendance was also strong, according to several exhibitors.
The New Products Showcase awards selected winners in nine product categories.
The show will be honored as a “Next 50” honoree in every category.
Hero Pet Brands, formerly known as The Bramton Company, launched its new corporate name and a campaign aimed at supporting and growing the pet foster community.
The Generational Report analyzes all aspects of pet ownership by generation, including millennials, gen X, baby boomers and builders.
The TV icon and animal activist teamed up with MerriView Hill and PoopBags to launch a program that aims to place retired military dogs in loving homes once their service is completed.
The award recognizes individuals in the media who have the power to influence millions of people and use this to positively promote the joys and benefits of pet ownership
The three winners will each choose a rescue shelter to receive generous prizes donated by sponsors Lucy Pet Products, Loving Pets and Petmate.
The 2017 pet industry spending numbers surpass the previous year's by nearly $3 billion.
The company was awarded an additional $10,000 from Purina and a dedicated booth at Global Pet Expo.