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Behind the Scenes: Pushing Premium Nutrition

A 27-year retail veteran hails the popularity of raw foods for pets.



Published:

Chip Sammons, owner of Holistic Pet Center in Clackamas, Ore.

Holistic Pet Center
Type of business: Primarily brick and mortar
Years in business: 27

PPN: What are the top-selling products in your store right now?

CS: Our top-selling products recently are Orijen, In Clover, Merrick, Vetline Veterinary Vitamins and Northwest Naturals’ frozen raw dog food.

PPN: What is your favorite product
right now? 

CS: My favorite product is the book I wrote: “Flea Control: A Holistic & Humorous Approach: Sex, Romance, Intrigue and Practical Ways to Kill Fleas!”

PPN: What trend(s) have you been keeping your eye on most closely? 

CS: Trending now, finally, are frozen-raw and freeze-dried dog and cat foods. (We’ve had a freezer with frozen raw dog and cat food since we opened 27 years ago!)

PPN: What business challenge are you currently in the process of tackling?

CS: One of the challenges that I have, as an independent pet-store owner, is when manufacturers tell me what I must price my goods at. I understand that they want to keep their images up and price wars down, but I don’t like being told what to do. If I did, I’d be back in the Navy!

PPN: What business goal are you hoping to achieve this year? 

CS: My business goal this year is to sell my business and become an employee.

PPN: What has been your greatest joy as a retailer?

CS: Ten years ago I formed a 501(c)(3) called Friends Involved in Dog Outreach that delivers free dog and cat meals to homebound seniors who receive Meals on Wheels, and the program is still expanding.

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