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Reeling in New Fishkeepers

Something Fishy’s goal is to share the excitement of owning an aquarium with as many people as possible.


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Pet Product News: What is your philosopy on keeping fish in glass boxes?

Dan Hosmer: Our vision is to share the influence and energy of aquariums with as many people as possible. Why? Because we believe aquariums move people in amazing ways.

PPN: What is your store known for? 

DH: The quality of the fish and invertebrates, the knowledge of our staff and the pleasant environment for customers to shop in. Our business is split between retail and installation/maintenance.

PPN: How do you get first-timers started?

DH: New hobbyists are very important, and it is critical that all first-timers succeed with their tank. We have developed a protocol for customers to set up their first aquarium. The two primary objections from a potential new hobbyist are cost and the time it takes to maintain the tank. At Something Fishy, we always explain to new hobbyists that we are not the least expensive place to buy their first aquarium from, but we are the best. We have protocols on getting customers started with a new tank that require only 45 minutes of maintenance every two weeks.

PPN: What would you like to add to your store?

DH: More space and a dedicated system for acclimating new fish. We would like to have our retail sales tanks have only fish that are ready to go. We don’t like to have to say “these fish just came in and need to rest a bit” or the like.

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