Nearly 20 percent of celebrants planning to dress their pets in costumes this year up from last year’s 16 percent.

The study surveyed nearly 17,000 pet owners across 113 nations, who shared detailed reviews of the specific breeds and species of animals they currently own, previously owned or have worked with.

It lists more than 100,000 pet-friendly locations across the U.K., EU, North America and Australia.

According to a report from the Consumer Technology Association, the market for pet tech products will sell 4.3 million units in 2018 and earn $233 million in revenue.

Marketing experts tend to view gen Z as being less trusting of brands than any previous generation, according to Packaged Facts.

Digital continues to contribute significantly to retail overall, both directly and as it influences sales in stores.

Packaged Facts found four distinctions between gen Z and millennials pet owners and the practices and preferences of their parents and grandparents.

A recent survey uncovered how millennial pet owners shop for their pets, what they are purchasing and how their relationship with their pet is impacting every aspect of their lives.

The January numbers follow 5.1 percent unadjusted year-over-year growth in holiday sales during November and December, according to the National Retail Federation.

The organization is projecting that retail industry sales will grow between 3.8 and 4.4 percent over 2017