Smart pet products and apps that connect pet owners to services are becoming increasingly popular, but questions remain about the security and safety of new tech products and how they will perform at retail.
For retailers and manufacturers, the acquisition will produce a more robust picture of performance and competition across the retail landscape, inclusive of pet specialty stores, grocery stores and mass merchandisers.
The TTPM Pets team examined hundreds of products, including toys, accessories and more to select 20 of the best pet products available on the market for the holiday season.
A survey revealed how much money pet owners are spending on pet services such as walkers and grooming, as well as subscription services like BarkBox.
Premium pet foods bearing descriptions such as “natural” and “grain free” are outpacing traditional consumer packaged goods (CPG) pet brands in digital visibility according to a new report.
Nearly 20 percent of celebrants plan to dress their pets in costumes this year.
The study surveyed nearly 17,000 pet owners across 113 nations, who shared detailed reviews of the specific breeds and species of animals they currently own, previously owned or have worked with.
It lists more than 100,000 pet-friendly locations across the U.K., EU, North America and Australia.
According to a report from the Consumer Technology Association, the market for pet tech products will sell 4.3 million units in 2018 and earn $233 million in revenue.
Marketing experts tend to view gen Z as being less trusting of brands than any previous generation, according to Packaged Facts.