According to a report from the Consumer Technology Association, the market for pet tech products will sell 4.3 million units in 2018 and earn $233 million in revenue.
Marketing experts tend to view gen Z as being less trusting of brands than any previous generation, according to Packaged Facts.
Digital continues to contribute significantly to retail overall, both directly and as it influences sales in stores.
Packaged Facts found four distinctions between gen Z and millennials pet owners and the practices and preferences of their parents and grandparents.
A recent survey uncovered how millennial pet owners shop for their pets, what they are purchasing and how their relationship with their pet is impacting every aspect of their lives.
The January numbers follow 5.1 percent unadjusted year-over-year growth in holiday sales during November and December, according to the National Retail Federation.
The organization is projecting that retail industry sales will grow between 3.8 and 4.4 percent over 2017
Pet Product News unveils the winners of its 2017 Editors’ Choice Awards in the dog and cat categories.
Pets will not miss out on Halloween celebrations as 16 percent of Americans plan to dress pets in costumes this year, according to the National Retail Federation.
Packaged Facts' June/July 2017 National Pet Owners Survey reveals that households with children are almost three times as likely as those without children to own a small animal as a pet.