The survey shows a new generation of pet owners contributing to the growth of pet ownership.
The Labrador Retriever has held the No. 1 spot on the list for a record-breaking 26 consecutive years.
Internet sales of pet products are forecast to grow between 10 percent and 15 percent annually through 2018.
The research adds strength to claims that household pets can help support healthy child development.
“The economy is on firm ground as we head into 2017 and is expected to build on the momentum we saw late last year,” said Matthew Shay, NRF President and CEO.
Chief among the drivers of naturally made, organic pet products are younger current and prospective pet owners.
The Wagly business concept aims to provide pet owners comprehensive services all at one campus.