Pet Product News
October 2012

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FEATURES

PET DEALER FOCUS

Product Merchandiser Focus: Licensed Goods
Increase customer traffic and sales by stocking a carefully planned selection of fan-favorite merchandise.

Business Builder: Tips for Expanding Your Pet Store
Refreshing store layouts and increasing square footage can draw customers and boost profits.

Business Builder: Tax Tip: Compensation for Owners
The Internal Revenue Service is reportedly scrutinizing the tax returns of business operations as S corporations where the owner's or officer's compensation is too low.

Retailer of the Year 2012-2013: Special Recognition Award
The Petropolitan Dallas receives the Outstanding Grooming Salon Award.

Education Series: Training & Behavior Modification—Tips for Stopping Destructive Cat Scratching
Helping customers address cat scratching and other negative behaviors builds trust and business relationships.

SUPPLY LINES

What’s in a Name: Successfully Licensing Pet Products
Successfully licensing pet products can depend on a variety of factors, from pop culture trends to market saturation and brand recognition. 

MARKETPLACES

Aquatic

• Improve Sales with Reef Aquarium Products and Services
• Bring Sophistication to Betta Keeping 
• International Waters: Dwarf Seahorses to be Banned in the U.S.?  

Cat 

• Profit from Cat Grooming Tools 

Cat & Dog

Dog 

• Promote Skin and Coat Care Naturally
• Address Allergies With Diet 

Natural

• Solve Problems With Grooming Products 

Professional Grooming Marketplace

• Target Add-On Services  

WEB EXCLUSIVES

Avian Marketplace: The Many Benefits of Pet Bird Treats
Educating customers on the many benefits of pet bird treats can boost sales.
By Lindsey Getz

Dog & Cat Marketplace: Dog and Cat Beds Can Boost Holiday Sales
When promoted properly, pet beds offer high-revenue gift-giving potential.
By Soraya Gutierrez

Herp Marketplace: Tips for Selling Reptile Skin Care Products
Good communication skills help customers find the herp skin maintenance products they need.
By Karen Shugart

Small Mammal Marketplace: Plant Seeds of Education for Future Small Animal Grooming Product Sales
Marketing small mammal grooming products to new owners pays off in the long run.
By Karen Shugart

Resource Center
Our resource center is the hub for educational tools, such as webinars, white papers, videos, roundtables and more. Take advantage of this exclusive content at PetProductNews.com/ResourceCenter.