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11:44 PM   February 03, 2012
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Pet Product News
February 2012

Pet Product News International - February 2012

 

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Pet Product News - January 2012

 

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Pet Product News International - Digital Edition
You can depend on Pet Product News International for the latest news, emerging trends, events and new product information in the pet product industry. It’s one business tool you don’t want to be without. Now available in digital!   

Preview the digital edition | Subscribe to the digital edition

FEATURES

PET DEALER FOCUS

Business Builder: Tax Tip 
Ignoring deductions for future tax savings

Business Builder: Innovative Marketing Strategies Enhance Profits
Retailers who use a variety of tactics can better reach out to, and retain, customers.

Product Merchandiser Focus: Wellness is at the Heart of Strong Product Sales 
A passionate focus on innovations in pet health products can help retailers attract and grow a loyal customer following.

Behind the Scenes: Vitakraft Sunseed
For the 175-year-old Germany-based company, high nutritional and palatability standards help ensure pets of all kinds can have healthful, delectable treats and foods.

2011-2012 Retailer of the Year
Missoula, Mont.-based Equus & Paws receives the Outstanding Holistic Approach Award.

Store Front: Shop This Way
When used effectively, outdoor and indoor signs direct, inform and educate customers.

Education Series: Training & Behavior Modification—Can Felines Be Trained?
Cats might find different things rewarding to them than dogs, but that doesn't mean they can't be rewarded and can't learn.

 

SUPPLY LINES

Customers Connect to Products via Story
Creating and maintaining a workable, successful brand strategy involves knowing who to target and how to realte to them.

MARKETPLACES

Aquatic

Cat 

  • Prime Selections Offer Improved Sales

Dog 

  • Promote Canine Health by Stealth
  • Food as High-performance Fuel

Small Mammal Marketplace

  • Supplements Can Fortify Pets and Sales

WEB EXCLUSIVES

Avian Marketplace: Back to Basics with Toys
Ladders, especially those made from wood and decorated with colorful attention-grabbing materials, are popular with bird owners.
By Angela Pham

Nautral Marketplace: It’s What’s Inside That Counts
“Natural” is simply a broad label for a host of features that appeal to buyers of pet toys.
By Maggie M. Shein

Professional Grooming Marketplace: Changing Conditions Drive Equipment Decisions
Keeping up with the latest in crates and flooring often takes a back seat to designing the proper layout from the start.
By Sandy Robins

Herp Marketplace: As Nature Intended
Herp hobbyists’ demand for healthy all-natural supplements is driving innovation in the sector.
By Cheryl Reeves

Professional Grooming Marketplace: Successful Shop Owners Focus on Design
Achieving balance between ergonomics, function and aesthetics is vital in planning salon layouts.
By Kathleen M. Mangan

Resource Center
Our resource center is the hub for educational tools, such as webinars, white papers, videos, roundtables and more. Take advantage of this exclusive content at PetProductNews.com/ResourceCenter.

 




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My boss, Carl Peterson, currently receives the digital version of Pet Product News and would also like to receive the hard copy via U.S. Mail. Pls. advise next step to secure his hard copy subscription. Thank you.
Mary-Lou Sonntag
Central Garden & Pet Company
1340 Treat Boulevard, Ste. 600
Walnut Creek, CA 94597
Mary-Lou, Walnut Creek, CA
Posted: 10/3/2011 3:14:27 PM
I'm looking forward to the August issue -- when will it be posted on your site!?
margaret, pittsburgh, PA
Posted: 8/3/2011 9:24:56 AM
I saw the Supplement to Pet Product News 2011 Annual in the library and would like to know how to find it online.
Gail, Chicago, IL
Posted: 10/6/2010 1:40:41 PM
I have been in the industry for many years now, working for others, drooling over it. But now that I own my own business, I find your magazine invaluable. Love it, don't ever go away EVER!
Rob, Buffalo, NY
Posted: 6/24/2010 3:08:20 PM
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