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FEATURES
PET DEALER FOCUS
Business Builder: Tax Tip
Ignoring deductions for future tax savings
Business Builder: Innovative Marketing Strategies Enhance Profits
Retailers who use a variety of tactics can better reach out to, and retain, customers.
Product Merchandiser Focus: Wellness is at the Heart of Strong Product Sales
A passionate focus on innovations in pet health products can help retailers attract and grow a loyal customer following.
Behind the Scenes: Vitakraft Sunseed
For the 175-year-old Germany-based company, high nutritional and palatability standards help ensure pets of all kinds can have healthful, delectable treats and foods.
2011-2012 Retailer of the Year
Missoula, Mont.-based Equus & Paws receives the Outstanding Holistic Approach Award.
Store Front: Shop This Way
When used effectively, outdoor and indoor signs direct, inform and educate customers.
Education Series: Training & Behavior Modification—Can Felines Be Trained?
Cats might find different things rewarding to them than dogs, but that doesn't mean they can't be rewarded and can't learn.
SUPPLY LINES
Customers Connect to Products via Story
Creating and maintaining a workable, successful brand strategy involves knowing who to target and how to realte to them.
MARKETPLACES
Aquatic
Cat
- Prime Selections Offer Improved Sales
Dog
- Promote Canine Health by Stealth
- Food as High-performance Fuel
Small Mammal Marketplace
- Supplements Can Fortify Pets and Sales
WEB EXCLUSIVES
Avian Marketplace: Back to Basics with Toys
Ladders, especially those made from wood and decorated with colorful attention-grabbing materials, are popular with bird owners.
By Angela Pham
Nautral Marketplace: It’s What’s Inside That Counts
“Natural” is simply a broad label for a host of features that appeal to buyers of pet toys.
By Maggie M. Shein
Professional Grooming Marketplace: Changing Conditions Drive Equipment Decisions
Keeping up with the latest in crates and flooring often takes a back seat to designing the proper layout from the start.
By Sandy Robins
Herp Marketplace: As Nature Intended
Herp hobbyists’ demand for healthy all-natural supplements is driving innovation in the sector.
By Cheryl Reeves
Professional Grooming Marketplace: Successful Shop Owners Focus on Design
Achieving balance between ergonomics, function and aesthetics is vital in planning salon layouts.
By Kathleen M. Mangan
Resource Center
Our resource center is the hub for educational tools, such as webinars, white papers, videos, roundtables and more. Take advantage of this exclusive content at PetProductNews.com/ResourceCenter.
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