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Natural Balance Declares May National Guide Dog Month

Posted: Tuesday, February 24, 2009, 6:18 p.m., EST

Natural Balance Declares May National Guide Dog MonthDick Van Patten’s Natural Balance has unveiled plans to raise funds for and awareness of guide dogs through a month-long program with independent retailers and Petco Animal Supplies.

Under the program, National Guide Dog Month will take place in May and participating retailers will ask for donations from customers.

Retailers can use a “round up” program, in which customers are asked to round their purchase price to the nearest dollar, with the excess going to guide-dog training facilities across the country. Retailers unable to use the “round up” program will be asked to request donations at the register or use their own collection program.

In addition, Natural Balance will donate 50 cents from each specially marked bag of dog and cat food to the cause. The special packaging will include a sticker featuring National Guide Dog Month spokesperson and American Idol judge Paula Abdul, Dick Van Patten and a guide dog.

Natural Balance and Petco ran a test of the program in California last year and raised more than $125,000. The company expects the national program will raise more than $3 million, all of which will be donated to guide-dog facilities.

Natural Balance will also provide participating retailers with promotional materials, including posters, shelf talkers, danglers, window clings and donation tags.

To support the cause, Abdul will be booked on major daytime and late-night talk shows, such as Oprah and Letterman, and do interviews in broad-interest publications, such as People and US, Natural Balance reported.

Interested retailers should contact their regional Natural Balance sales rep or the main office to participate. <HOME>

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