Posted: Friday, May 29, 2009, 6:28 p.m., EDT

Adopt-a-Pet.com, a non-profit pet adoption Web service based in Los Angeles, Calif., launched a “Social Petworking” campaign on May 29 to encourage users of social networking websites to advertise adoptable pets.

“Social petworking is a grassroots way for pet lovers to actively spread the word about individual pets in local shelters who need homes,” said Pia Salk, Adopt-a-Pet.com spokesperson. “Using the power of tools like Myspace, Facebook, Twitter, blogs and email, anyone can help save a life with just a few clicks of a mouse.”

To participate in the campaign, Web users can go to Adopt-A-Pet.com and search for a pet being housed in a local shelter. By clicking on the “share” tool on the pet’s Web page, users can add the pet’s photo and information to their social networking page or email.

To kick off the campaign, Adopt-a-Pet.com has declared June “Social Petworking Month” with a goal of networking at least 30,000 homeless pets in the first 30 days. Adopt-a-Pet.com is also giving away a year’s supply of Purina One pet food to one campaign participant.

In addition to cats and dogs, Adopt-a-Pet.com’s pet adoption database also includes rabbits, horses, birds, reptiles, amphibians, fish, farm-type animals and other small pets. <HOME>